Grease Monkey Marketing Hub

Total locations

20

4 franchise groups

Franchise groups

Alder Automotive

CO / WY

6 locations

Aurora · Littleton · Colorado Springs · Laramie · Elizabeth · Woodland Park

Clean Oil

Idaho

1 location COMING SOON

Rexburg (Opening May 2026)

DB Automotive / DB Nellis

UT / NV

5 locations

St. George · Mesquite · Las Vegas

Threshold Automotive

Idaho

8 locations

Pocatello · Rexburg · Idaho Falls · Kimberly · Jerome · Twin Falls

Active campaigns

3

across all franchises

Planned

5

campaigns queued

Brand compliance

92%

3 items flagged

Campaign pipeline

5

Planned

3

Active

0

Paused

0

Completed

Quick actions

Landing Pages

Manage and preview all active landing pages at greasemonkey.shop/lp/ ↗

🌐 Open Landing Pages ↗ greasemonkey.shop/lp/

Social Calendar

Post-level schedule · Import months via

3× per week · Tue / Thu / Sat

Month: Import a month via Admin Upload › Social Calendar

Pillar:

Public URL

Date	Post Topic	Platform / Channel	Group / Store
No posts yet — go to Admin Upload › Social Calendar to import a month

Status: Published Scheduled Ready In Progress To Do

Caption Generator

Post details AI-powered

Content pillar Channel Target persona Franchise group Store (optional — for localized copy) Post topic / hook idea Monthly theme & spiff (optional)

Generated caption

Brand rules applied automatically — never lead with brand name · customer is hero · Done Fast. Done Right.™

Fill in the details and hit Generate.

UTM URL Builder

Build campaign tracking URLs for your blog posts and marketing links. Fill in the fields below and copy the generated URL.

Website URL *

The full URL of the page you want to track (e.g. your blog post)

Campaign Source *

The referrer — e.g. google, newsletter, facebook

Campaign Medium *

Marketing channel — e.g. cpc, email, social

Campaign Name *

Identifies your campaign — use underscores, no spaces

Campaign Term (optional)

For paid search — identify the keyword(s)

Campaign Content (optional)

For A/B testing — differentiate ads or links pointing to the same URL

Tip: Use underscores instead of spaces in campaign names and terms — they're easier to read in GA4 reports. All values are automatically URL-encoded.

Color palette

Primary red

#ed2e38

Black

#000000

Orange

#FF8D40

Dark blue

#314C6C

Gray

#595959

Light gray

#B3B8BA

Typography

Rubik — headlines & display

Done Fast. Done Right.™

Weights: Regular · Medium · Semibold · Bold · Extrabold · Black

Roboto — body & UI text

The quick brown fox jumped over the lazy dog. Used for all body copy, captions, and UI elements.

Weights: Light · Regular · Medium · Bold · Black

Brand compliance checklist

✓

Primary logo used — not horizontal wordmark (reserved for special exterior signage only)

✓

Logo on approved backgrounds: white, black, red, or gray only

✓

Rubik and Roboto typefaces in use — no off-brand fonts

✓

Primary red (#ed2e38) and black used in 60/40 ratio

✓

Pit Crew badges appearing in full color at minimum size (72px on screen / 1 inch in print)

✓

Accent colors (orange, dark blue) used sparingly — accents only

!

Seymore Miles mascot is retired — confirm any legacy use with GM marketing before publishing

!

Pit Crew Guarantee badge: select franchisees only — confirm eligibility before use

!

Logo must not appear on orange or dark blue flood backgrounds

✓

Done Right Warranty copy includes required disclaimer (*Limited Warranty. See receipt for details)

Contacts: Design support — contact your franchise coordinator | Marketing support — contact your franchise coordinator

Core tagline

Done Fast. Done Right.™

Primary tagline — 40+ years of expertise

Message pillars

Quality: Training

Rigorous Pit Crew Certification for every team member, counter to bay. Grease Monkey University continuing education. "The best technicians in the biz."

Quality: Service

16-point safety & performance inspection with every oil change. Echo System double and triple checks. Done Right Warranty (3 months / 3,000 miles).

Speed & Ease

Synchronized workflows built for speed — never sacrificing quality. Complimentary vacuuming, window cleaning, top-offs. Financing up to 6 months interest-free.*

Trust

4.7-star average rating. Trusted by Hertz and DHL fleets. Independent — not owned by an oil company. 40+ years of mastered craft.

Pre-approved attract headlines

Built to perform. Ready to service.

Auto service engineered to win you over.

The best technicians in the biz.

A well-oiled team, at your service.

Going the extra mile — and then some.

Fast. Perfected. Ready to go.

Pit stop perfection at every visit.

Auto service choreographed to perfection.

Engineered to get you back on the road in no time.

We love auto service, and it shows.

Auto service done right and in the quick.

In and out service to get you up and going.

Engage: "We train hard to get this good." · "Better today, even better tomorrow." · "Every detail matters." · "A well-oiled team, at your service."

Connect: "Sit back and enjoy the performance." · "The extra mile, and then some." · "It's not just us who thinks we're great." · "Forty years of doing what we love."

Customer Personas

Data source: Monthly Budget / Vendor Performance reports — January & February 2026. All figures reflect Net Sales Revenue. Attribution reflects tracked vendor transactions via Cinch, AutoOps & POS integration. Store #1532 Jan attribution anomaly reflects incomplete POS tracking that month. Store #1490 attribution may exceed reported revenue due to multi-touch attribution overlap. ADI stores (#48 Aurora, #82 Littleton) operate on a 2% marketing budget — the remaining 3% is covered by the ADI co-op. CPL benchmark for ADI stores is $6 (vs. $15 for standard stores). Color scale reflects ADI-adjusted thresholds.

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Cinch channels use reported $ directly · All other channels = result count × net ticket avg · Share = attributed ÷ net revenue · ROAS = attributed ÷ vendor cost · ▨ = incomplete inputs

Data Upload

POS Data

Vendor Performance

Digital Analytics

Social Calendar

Locations

⚡ Deploy

Upload monthly digital files. Each source is independent — upload whichever you have ready. Month/year detected from filename automatically.

1 — Select Period

⚠

2 — Drop Files

Google Ads

📊

Drop GOOGLE-ADS-LOCATIONS-MM-YYYY.xlsx

Google Ads ADI

📊

Drop GOOGLE-ADS-LOCATIONS-ADI-MM-YYYY.xlsx
(optional)

Meta Ads

📘

Drop META-LOCATIONS-MM-YYYY.xlsx

Web Analytics

🌐

Drop WEB-ANALYTICS-MM-YYYY.csv

3 — Save to Server

Enter monthly attribution counts per store. Saves to inputs_YYYY_MM.json on the server. Cinch $ are reported directly; all other channel $ are derived from counts × avg ticket at view time.

Period

Select a period and click Load to begin.

Upload the monthly POS export files to generate pos_YYYY_MM.json. ISI LubeSoft is the primary source — NG2 fills in stores not yet converted. LubeSoft always wins if a store appears in both.

1 — Period

2 — ISI LubeSoft CSV (all ISI stores, one file)

LubeSoft Business Summary CSV

Export from LubeSoft → Reports → Sales → Business Summary & Statistics → CSV. All ISI stores in one file.

No file selected

3 — NG2 CSVs (one file per store — temp until all stores on ISI)

4 — Preview & Commit

Upload the Grease Monkey Locations master CSV to update store directory, manager names, phone numbers, ATVG goals, and ADI flags across the entire hub.

1 — Select File

📋

Locations CSV

Drop CSV or click to browse

Restore

Roll back to the previous version of the store directory. Only available if a backup exists from a prior upload.

Import social posts from your Google Sheet one month at a time.
Option A — Fetch: Paste your Google Sheets published CSV URL below → Import.
Option B — Paste: In Google Sheets, select all rows for the month (include header) → Cmd/Ctrl+C → paste below → Import.
All rows are imported regardless of status. Header row must be included.

1 — Select month

2 — Paste rows from Google Sheet (or paste the published CSV URL)

📋 Open Social Calendar Sheet ↗

Select rows in Sheet → click row 1 header, Shift+click last row → Cmd/Ctrl+C → paste below

Currently imported

No months imported yet.

Read and write the live index.html directly from the server.
Auto-backs up the current file before every write. Keeps the last 5 versions.

Live File Status

–

Backups (slot 1 = most recent)

Click Check Live File to load.

Push New Version

Upload a new index.html to replace the live file. Current file is auto-backed up first.

📄

Drop new index.html here, or click to select